Googleplex
The Googleplex is the corporate headquarters complex of Google, Inc., located at 1600 Amphitheatre Parkway in Mountain View, Santa Clara County, California, near San Jose. The name Googleplex is a play on words, being a portmanteau of Google and complex, and a reference to googolplex, the name given to the large number 10.
The four core buildings, totaling 506,317 ft² (47,038 m²), were built for and originally occupied by Silicon Graphics (SGI). The office space and corporate campus is located within a larger 26-acre (110,000 m2) site that contains Charleston Park, a 5-acre (20,000 m2) public park; improved access to Permanente Creek; and public trails that connect the corporate site to Shoreline Park and the Bay Trail. The project, launched in 1994 to reclaim a former industrial brownfield, was a creative collaboration between SGI, STUDIOS Architecture in San Francisco, SWA Group of San Francisco and Sausalito, and the Planning and Community Development Agency of the City of Mountain View. The objective was to develop in complementary fashion the privately-owned corporate headquarters and adjoining public greenspace. Key design decisions placed parking for nearly 2000 cars underground, enabling SWA to integrate the two open spaces with water features, shallow pools, fountains, pathways, and plazas. The project was completed in 1997. The ASLA noted in 1999 that the SGI project was a significant departure from typical corporate campuses, challenging conventional thinking about private and public space.
Google Inc.
Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. The Google headquarters, the Googleplex, is located in Mountain View, California. As of December 31, 2008, the company has 20,222 full-time employees.
Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 4, 1998. The initial public offering took place on August 19, 2004, raising US$1.67 billion, making it worth US$23 billion. Google has continued its growth through a series of new product developments, acquisitions, and partnerships. Environmentalism, philanthropy and positive employee relations have been important tenets during the growth of Google, the latter resulting in being identified multiple times as Fortune Magazine’s #1 Best Place to Work. The unofficial company slogan is “Don’t be evil”, although criticism of Google includes concerns regarding the privacy of personal information, copyright, censorship and discontinuation of services. According to Millward Brown, it is the most powerful brand in the world.
